Who is Pereira Cycles?
A summer day, 1973 in Neptune, New Jersey. Dad was holding the bike seat and handlebars, guiding me along the edge of the street. First he let go of the bars but held the seat for a bit. I was steering and could feel the bike balancing underneath me. When I looked back to see if he was still there, he'd let go and I was riding my two wheeler for the first time. I was hooked.
Not even that first bike, a Ross Convertible with 50's styling, could escape modification. First I had my way with ape hanger bars and a banana seat, which were later tossed for BMX bars and saddle. Just after high school I assumed ownership of my dad's Peugeot Urban Express-a big '80s "mountain" bike. It had skinny city tires and a giant cushy saddle. After a few rides on the local horse trails I upgraded the tires and installed a better saddle. With a bandanna for a helmet I became a mountain biker.
Just after college I began working in bike shops. I was pulled away from my passion by the dot.com boom, but when the bubble burst, part of me felt relieved. I missed the bikes and the laid back shop life.
A few years later, discontent with spinning wrenches and convincing people that one four-hundred-dollar bike was better than another, a moment of epiphany occurred. Years of fitting customers to their bicycles, repairing the un-repairable, learning the rhythm of retail, welding various contraptions in my garage and acquiring loads of tools had all been in preparation for this moment-I would build bicycle frames.
With the support of many friends, I began teaching myself how to miter tubes, file dropouts and braze smooth fillets. My first frame rode like a dream, which convinced the guys at the bike shop to trust me to craft their new rides. Two years and many orders later, I'm happy to be living the dream: Building and riding beautiful bikes every day.
Tony Pereira -- 2005